For Week Eight of the Business II course, I only did two lessons: lesson 36 and lesson 39. Both of these lessons gave two very interesting small business ideas that I can start as a high-schooler. In this essay, I am going to compare the two ideas and decide which one would be better for me.
In lesson 36, Mr. Emmons talked about search engine optimization (SEO). It sounds pretty intimidating, but from what I understand, there is nothing complicated about it. When you Google a service and you see advertisements at the top of all the responses to your search, this is SEO. For example, if you Google “movers in Singapore”, there will be advertisements at the top of the page from businesses that have invested the time to work on their SEO.
In lesson 39, Mr. Emmons talked about copywriting, which is writing advertisements for businesses to help them get customers.
Both marketing strategies have similar advantages. They both can be done online, allowing me to get customers from around the world. For both strategies, I can offer my services on online platforms like Fiverr or Upwork.
I cannot think of any disadvantages for copywriting, but I can think of one for SEO marketing. I am not familiar with how SEO works or what is required for me to be successful. While I am not opposed to learning, this will obviously take a lot of time and energy, and as Mr. Emmons and Mr. North always says, time is precious.
As you can see, both strategies are very practical for a high-schooler to do. I will admit, neither of the ideas seem overly exciting, but it never hurts to go outside of your comfort zone to try something new. If I have to pick between these two strategies, I would choose copywriting since I know that I am good at writing and it is something that I enjoy.
Thanks for reading!